When you work in trading, you know that it is necessary to build relationships with your customers. Your most valuable customers are those who continue to return to your company, using your services over and over again. Repeated customers are very valuable because it is easier and less expensive to communicate with people when you already know where to live, what their phone number, what is their email address, and the types of equipment they have in their home.
When your company is small and just starts, it is easier to form customer relationships. You have more time. Sometimes, you even build every relationship as an employer and a technical owner in the customer’s home. When you start for the first time, you often get more jobs with the recommendations of the word oral. However, as your company grows in the size of the customer, you rent more people and technicians working on your behalf, managing many customer relationships is getting more difficult.
This is where we can use a new technology to help us. Technical intelligence technologies in the field can help more customer information and equipment for the database. The automation platforms can then pull the improved data from your field service management program – then communicate with customers and communicate with customers on your behalf. The future here, email messages, text messages, and vocal mail drops, can be automatic. Even some material pieces, such as direct mail, can be a mechanism.
The key to remember here is that you still want to customize these marketing points. Additional data gives you more to work with it, but you still need the correspondence related to the customer’s needs. Do not maintain many relationships by treating everyone. If you are doing it, you stopped talking to your customers, and started talking to your customers – never a good thing!
When you start using technology for your connections, it is important to make sure that messages are still personally enough to communicate with your customers. Sending an explosion to all customers about registration in your membership program means that your current members receive this message, and they will be confused about the reason for their request to register again. Non -personal communications can outperform your customers, who may feel just a number in the marketing database.
Fortunately, these new tools are strong and reliable, and are able to prepare specific trips and communications flows that make them logically for the people they receive. Correctly used, these automated tools still provide a personal experience, as they work and speak with customers directly. The difference is that you are no longer required to remember everything about all of your customers, or spend all your time in drafting individual messages.
Technology is an amazing and necessary tool to communicate with a large number of your relationships in a meaningful way. But please remember using it properly! Be sure to develop your relationships with technology, and not to use a new technology to burn good intentions that you have already created.
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