Daniel Forsburg, Evse Marketing Manager at CTEK, addresses the need for more intelligent messages to help increase EV Smart charging.
According to a study commissioned by the UK government, what is smart charging and what you can do is widely understood. The report – smart freight of the electric vehicle: consumer research – recommends to inform how smart charging and the benefits of individual low electricity bills and collective contribution to network management in the country and the most green energy.
Collective effort
Search examination behind the report, by TRST energy, current evidence base and interview with 30 current EV drivers and fleet managers before six concentration groups what could be the best messages.
Confidence defines smart charging as charging EVS when the demand for electricity is lower or when there is more than the demand. Smart shipping can be achieved by placing EV in advance for overnight charging, for example, or with the time of shipping that is controlled by an application or by giving up the power provider.
The study found that the current EV owners who receive fees at home have the best understanding of smart charging, as research indicates 70-90 % of smart fees already-mostly often using cheaper charging overnight.
Smart shipping was less widespread in the workplace, with only 12 % of EV drivers who impose work able to schedule their shipment.
The fleet managers are found struggling to find out how smart charging can work and be useful for their organizations. They are currently focusing on transporting their fleets to electricity and not improving how they are shipping.
When the researchers asked their subjects if they understood the different types of electricity tariffs provided by suppliers and how they could enable smart charging, there were mixed results.
The time of use was definitions, sometimes known in the United Kingdom as “Economy 7”, a good awareness and understanding, including the cheapest charging benefits.
The dynamic tariff, where the electricity price varies based on the supply and demand at the network level, has no great awareness.
A type of customs tariff, with electricity cheaper for specific uses such as EV, was easily understood. However, environmental benefits are less likely with these definitions.
It is encouraging that the study participants were positive on smart charging and considered it worthy of attention. They can understand fewer payment benefits for imposing fees while helping the nation to achieve its environmental goals by achieving the maximum benefit from renewable energy at times when the supply is higher than the demand.
When the researchers asked their focus groups to evaluate smart charging messages, each group sought to improve what their peers had previously polished in previous meetings, “How Work” was a basic starting point.
Clear contact
The various definitions of help were found, while the messages about the costs of costs were motivational. The delivery of savings from smart charging versus stupid was more effective, with the combination of costs and environmental benefits “winning”.
The report concludes the following: ‘The main misconceptions about smart shipping stems from the lack of understanding of principles and technology, pushing the participants to worry about the effort and the reliability of smart charging. As such, messages that highlight the ease and comfort are well received.
This is a challenge and an opportunity for all of us in the Ecology system, including manufacturers for smart charging like CTEK, to communicate coherently, whenever we can, what is smart charging and its clear and investigative benefits.
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