Porsche, one of the most famous car brands in the world, is delaying the launch of electric cars (EVS) in favor of the new internal combustion engine models (ICE), noting “huge changes within the car environment” and “a world with difficult circumstances”.
This step, which is expected to reach the summary of Porsche and the parent company Volkswagen, has already caused a sharp decline in the share price of the two companies.
It highlights the increasingly difficult environment that European auto manufacturers find because it is less than the demand for batteries, the increasing competition from Chinese car makers, and continuous commercial barriers with both China and the United States.
Porsche CEO Oliver Bloom, CEO of Volkswagen Group, announced the so -called “strategic reorganization” on Friday, which depends on completing the brand models with more combustion engine models than previously planned.
“Today, we have set the final steps in reorganizing our products strategy,” said Blum.
“We are currently facing huge changes within the auto environment. That is why we reorganize a Porsche in all fields.”
“When doing this, we want to meet the new market facts and change customer requirements – with great products for our customers and strong financial results for our investors.”
The new SUV chain will now be presented above Cayenne, which was previously aimed at being fully electric, initially exclusively such as ICE and Hybrid EV (PHEV) at all.
The current Porsche models such as Panamera and Cayenne will continue to sell them using combustion models and PHEV models in 2030s, with the addition of new generations of rear models to the company’s “course plan”.
It deals with double the sale of the combustion engine and PHEV models directly in the previous plans of all electrical models.
“The launch of the market for some models of electric vehicles that are made later” and that “the development of a new platform planned for electric cars in the thirties of the twentieth century must be rescheduled” and “technically redesigned it in coordination with other brands within the Volkswagen group.”
The fully delayed its electrical plans on the feet of “slow slow growth to demand exclusive electric vehicles of the batteries”, although the company said that its electrical-style group-including Tikan, Macan, Cayenne, and the future sports car in the 718-“Sector” “is constantly updated”.
“This increases our elasticity and enhances our position in a very volatile environment,” Blum said. “With a convincing mixture of combustion engines, spatial hybrids, and electric vehicles, we want to meet a full range of customer requirements.
“In the medium term, this approach aims to support our business model and enhance our market situation.”
However, delaying electrical models will not be the occurrence of an occurrence in Porsche, which referred to a group of external factors-including the American import tariff, the decline in the Chinese luxury market, and the “slowdown in increased electrical mobility”-as two on its total economic outlook.
Porsche now expects its operating profit to be reduced in the fiscal year 2025 by up to 1.8 billion euros. The mother Volkswagen will also get 5.1 billion euros from the repair of Porsche products.
Joshua S. Hill is a Melbourne -based journalist and wrote about climate change, clean technology and electric cars for more than 15 years. Electric cars and clean technologies have been reported to renew the economy and driving since 2012. Its favorite transportation is his feet.