File this under “wishful thinking” if you want, but filing a new trademark for the Buick Electra name could mean the stock nameplate is ready to return to US shores.
General Motors Corporation, Buick’s parent company, has renewed its trademark for the Buick Electra name in the United States in a December 9, 2025 filing with the United States Patent and Trademark Office (USPTO), receiving assigned serial number 99538079. The application carries goods and services for “land vehicles, i.e. automobiles,” the General Motors Authority reported.
Electra is a nameplate that carries a long history with Buick’s near-luxury brand and is generally thought to be particularly relevant to Buick’s electrification strategy in the United States. This idea seems especially true when you consider the following two facts:
The Buick Electra nameplate has already appeared on a number of hugely successful GM products sold in the highly competitive Chinese market. 2027 is the 40th anniversary of the Buick Grand National, and GM marketers are too smart to let that moment pass by.
It’s worth noting, of course, that this latest revamp of the Buick Electra brand is a long, long way from confirming a new all-electric Buick for the U.S. market and even further than confirming we’re getting the hot, exciting Electra GM sells in China. If anything, it’s probably just a legal matter of course that GM needs to protect its intellectual property in China while, at the same time, preventing some sort of disastrous Sierra Mist scenario from playing out at home (which – yeah, I get that’s not true, but you get the idea).
That said, I want to believe.
Take Electric
I’m a huge fan of GM, GM’s electric vehicles, and the way Mary Barra has run General over the past several years. I also think a big, exciting sedan is sorely missing from GM’s lineup, and the fast, flashy electric sedan formula may play better in Buick’s shop than in the Cadillac brand.
Combine that with the overwhelming desire to see a new-generation Buick Grand National parked in my garage next Christmas, and you can see I’m not to be trusted. So what do you say? Head to the comments and let us know what you think about the American Electra being revived in time for the 2027 model year.
Source | Images: General Motors Authority; GM.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a reliable, trustworthy solar installation company near you that offers competitive rates, check out EnergySage, a free service that makes it easier for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to doing it on your own. Plus, it’s free to use, and you won’t receive sales calls until you select an installer and share your phone number with them.
It’s easy to compare your custom solar quotes online and you’ll have access to unbiased energy consultants to help you every step of the way. Start here.
FTC: We use automatic affiliate links to earn income. more.
