Rox Motor has launched the Rox Adamas as a successor to its debut model, the Rox 01, with the aim of doubling global sales to 30,000 units in 2026. The Rox Adamas is an EREV offering six-seat and seven-seat configurations.
Rox Motor – the Chinese electric vehicle (EV) manufacturer that is probably better known abroad than domestically – has launched a new model to accelerate its growth.
The company officially introduced the Rox Adamas at today’s event as the successor to its first model, the Rox 01 SUV (sport utility vehicle), with a starting price of CNY 334,900 (US$47,800).
Adamas – Greek for “invincible” – symbolizes Rox Motor’s ambitious vision for this Extended Range Electric Vehicle (EREV), which was previously introduced to Middle Eastern markets.
Rox Motor, a relatively unknown Chinese electric car brand founded in January 2021, launched the Rox 01 on August 22, 2023.
The Rox 01, an EREV previously priced from CNY 299,900 in China, is intended to compete with Li Auto’s (NASDAQ: LI) Li L8.
Since its establishment, Rox Motor has prioritized overseas markets, unlike other Chinese electric vehicle makers.
Rox Motor said today that the company has expanded its presence in more than 40 countries and territories in less than two years, capturing a 10 percent share of the luxury all-terrain vehicle segment priced above $80,000 in the UAE.
Rox Adamas retains the exterior design of the Rox 01 and offers six-seat (2+2+2) and seven-seat (2+2+3) configurations, with a total weight of 2,715 kg.
The seven-seat model carries an official starting price of CNY 349,900, while the six-seat version is priced at CNY 359,900. After limited-time discounts, these prices drop to CNY 334,900 and CNY 344,900 respectively.
The Rox Adamas is 5,050 mm long, 1,985 mm wide and 1,856 mm high, with a wheelbase of 3,010 mm. Compared to the Rox 01, it features slight adjustments in width and height.
It is equipped with the 1.5T engine as a range extender and features a dual-motor all-wheel drive system that delivers 350kW of power and 740Nm of torque. It can accelerate from 0 to 100 km/h in 5.5 seconds.
The Rox Adamas comes standard with a 44.5 kWh ternary lithium battery pack from CATL (HKG: 3750, SHE: 300750), providing a CLTC range of 215 km.
With a full tank and fully charged battery, the combined CLTC range is up to 1,405 kilometres.
Rox Motor delivered 1,452 vehicles in November, an increase of 1.82 percent from 1,426 units in October, according to data compiled by CnEVPost.
The company said today that it expects deliveries for all of 2025 to exceed 15,000 units, with a global sales target of 30,000 units in 2026.
Monthly deliveries from Rox Motor Company
2024
2025
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($1 = 7.0067 Chinese yuan)
