If you want to engage your customers, make sure you engage your employees

One day I was at my local grocery store, which has a cute coffee shop attached to it. I decided to order kombucha on tap. (If you’re not familiar with kombucha, it’s a healthy, fizzy probiotic drink.) I headed up to the register and asked the bartender what kombucha flavors they had. She seemed nice, but clearly became nervous when I asked my question, so she replied, “Uh… you’ll have to check.” She pointed to the tap that was around the corner.

I left my place in line and examined the flavours. I returned to the line, which now had a person in front of me, waited my turn again, and ordered my drink. The barista called me over and gave me an empty cup, which I took back to the kombucha tap to get my drink. I left with my kombucha and wished her a good day.

The drink was fine. The interaction wasn’t bad, but it was definitely lacking. The waitress walked off, out of her temper, and missed an opportunity to serve me, or make my day a little better. Looking back, how different would my experience have been if the barista had confidently known which kombucha flavors were available at the coffee shop? Or if you share with me what you personally recommend? Or if she had taken me to kombucha and guided me carefully?

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