Vintage car giant Ford has joined the Australian electric vehicle price war, cutting up to $15,000 from its electric vehicle options after a wave of similarly dramatic cuts by other carmakers.
Ford has recently entered the electric vehicle market in Australia, primarily through its electric SUV and Mach-E – and the E-Transit van introduced late last year.
It has already cut the price of the Mach-E once — even before deliveries began — and in another major rethink of its pricing strategy, the Mach-E has seen an additional cut of up to $8,000, bringing its total cuts since the price tag was first announced last year to About $15,000.
The Mach-E range now starts at $64,990 for Select (before on-roads) and the top-spec GT model now comes in at under $100,000 for the first time.
Updated prices for the Mach-E are now as follows:
Mach-E Select – $64,990 before on-roads (down $8,000)
Mach-E Premium – $79,990 before on-roads (down $7,000)
Mach-E GT – $97,990 before on-roads (down $7,000)
The biggest reduction in Ford’s electric range is presented in its commercial offering, E-Transit. It’s now reduced to $89,990 before on-roads, representing a drop of $15,000 from the previous list price of $104,990.
“These MLP price reductions provide greater value to our customers and make these great vehicles a choice for more people,” said Andrew Berkitch, President and CEO, Ford Australia and New Zealand.
This is not the first time that Ford has reduced the prices of its electric models in the Australian market.
Back in December 2023, Ford price reduction on its first electric passenger car in Australia, just weeks before the first car is delivered to customers.
At the time, the price of the entry-level Select model was cut by $7000 while remaining higher than the price of Australia’s best-selling electric car, the Tesla Model Y, which started at $64,500 before on-road costs.
Now Tesla has once again reduced its prices with The price of the Tesla Model Y starts at $55,900 That’s more than $9,000 less than the Mach-E’s price.
They’re not the only companies cutting prices on electric vehicle offerings. Nissan, Polestar, Peugeot, Renault and Lotus have also significantly reduced the prices of their electric car offerings in Australia, as have competing companies in the sub-$40,000 segment such as BYD, MG and GWM.
The Mach-e Select comes with a 71 kWh lithium iron phosphate (LFP) battery that can provide a range of up to 470 km. The powertrain includes a single motor that produces 198kW and shares 430Nm of torque with the Premium model.
The Premium model has a larger 91kWh battery pack, delivering up to 216kW of power and 430Nm of torque. This mid-spec model also has a range of 600 km.
The GT model uses the same larger 91kWh battery pack as the Premium model but delivers 358kW of power and 860Nm of torque from its all-wheel drive (AWD) powertrain.
So far, the Mach-E has sold over 300 units since landing in the country late last year and the company aims to increase that with this latest price cut. With electric cars falling in price, even from popular brands, that could be a good thing for drivers looking to make the switch.
Rees is the founder of Melbourne-based carloop, which specializes in Australian electric vehicle data, insights and trend reports. He is a mechanical engineer who spent the first seven years of his career building transportation infrastructure before starting Carloop. He has a passion for cars, especially electric cars, and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
